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Great Email Marketing Subject Lines

At Hat Trick Associates, we’re always being asked things like, “What is the best day to send email?”, “What are the real email marketing secrets?” and “What are great subject lines?”. I decided to...

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Content Is King Online

You’ve undoubtedly heard that phrase before. And it makes perfect sense when you consider that your content is the thing that attracts your customers to your product or service, and then retains their...

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Open Rates

There different ways to measure the success of your email marketing or E-newsletter, but the most common and easiest understood metric is the Open Rate. Makes sense. If folks don’t open your message,...

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